The average pair of jeans uses 27,000 litres of water from the cotton being grown to the final product.
Conventional cotton also a whole plethora of toxic pesticides and herbicides.
Thankfully there are some more sustainable approaches to a staple pair of jeans.
One is to use organic cotton. This eliminates most of the pesticides and insecticides, and reduces the amount of water needed by around 2000 litres.
Another could be to use real indigo dye. Indigo is one of the few natural colours that can be fixed without use of toxic heavy metal mordants often found in natural dyes.
Another way, which uses much less water and energy and no pesticides, try these uber technical men's Montero jeans and women's Acosta jeans from Paramo.
Made from 100% polyester that is fully recyclable, through the Paramo recycling take back scheme.
The denim is stretchy refined looking denim that feels great on the skin, the fabric has great moisture management, making the jeans suitable for everyday wear, and also for more active use; hiking, climbing and even city cycling. With subtle reflective at pockets and trouser hem turn ups Those jeans also boast a water repellent finish these jeans be worn on wet days, keeping you dry.
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